Case Study

AAA Club Alliance

Captivating Travelers with Tales From Around the Globe

Photo: AAA Traveler Magazine

For nearly 15 years, the globetrotting travel writers at WWM have been producing content for an array of AAA Club Alliance media. A longtime provider of roadside assistance, travel agency resources, and insurance and financial services, AAA Club Alliance sports one of the world’s most recognized logos and serves six million members in 13 U.S. states and the District of Columbia.

Narrative Storytelling

WWM’s writers have criss-crossed six continents, over 100 countries, and trekked almost every corner of the United States. Within the pages of AAA Club Alliance’s AAA World and AAA Traveler Worldwise magazines, they bring the world to readers’ doorsteps through engaging first-person travel essays, roundups of bucket list destinations, and in-depth cover stories on where to go next.

Photo: Biking Florida Keys article

Events-Focused Content

The detail-oriented researchers and fact checkers on the WWM team also have crafted the bimonthly event calendars for seven versions of AAA World , covering seven U.S. states from the East Coast to the upper Midwest, ensuring AAA’s reader members have access to accurate details for all their domestic road trip planning.

View Cover Story Roundup

View Narrative Travel Essay

View Bimonthly Calendar Sample