Case Study


Positioning PAPYRUS as a Premier Paper Company

Photo: Trex Outdoor Furniture Website

PAPYRUS is a leading retailer of greeting cards, stationery, wrapping paper, and gifts. In addition to the PAPYRUS collections, the company offers products from other premier brands, including Kate Spade New York, Paper Destiny, and Rifle Paper Co. Echoing PAPYRUS’ colorful designs and warm sentiments, Write Well Media helps set the tone for the company’s online content, including the Nectar blog, Ideas & Inspiration pages, and category content.

At WWM, we understand that engaging and useful content always outperforms keyword stuffing. As storytellers, we approach each blog post, inspiration piece, and category content page as something we ourselves would want to read.

Photo: Trex blog

A Warm, Personal Approach

With stories and guidance that delight and inspire, we inject every PAPYRUS page with personality and style, whether it’s a post highlighting Mother’s Day gifts you’d never even considered, a blog on the art of handwritten notes in a digital age, or an inspiration page about creating wedding invitations that exude romance and elegance. We understand the secrets of audience engagement, and we exercise them with playfulness and joie de vivre for PAPYRUS.

Visit Nectar: A PAPYRUS Blog

Visit PAPYRUS Ideas & Inspiration Pages