Case Study


Drafting Digital Marketing Campaigns in Precision Agriculture

Photo: Scale Tec Case Study

A developer of custom scale solutions that combine remote-sensing technology and GPS with a harvest inventory management system, Scale-Tec provides smart scale products to help producers manage harvest time and livestock more efficiently.

Launching a campaign for harvest time

With the debut of a new remote-sensing application for grain carts known as PULSE, Scale-Tec wanted to launch two summer ad campaigns to spur row-crop farmers to adopt its scale technology solutions for a more seamless grain harvest experience come fall. The company also had a secondary goal of inspiring operating equipment manufacturers to partner with them in building precision ag offerings for customers. WWM developed two pre-harvest season campaigns to promote Scale-Tec’s products, both individually and as a suite of programs, to both B2C and B2B audiences, through digital ads, web advertorial, online video, and direct mail.

View Direct Mail Sample

View Digital Ad Sample

View Promotional Video

View Advertorial