U.S. News & World Report's BrandFuse
Crafting Custom Content
The custom content studio for U.S. News & World Report, BrandFuse develops sponsored content campaigns that meld narrative journalism with targeted content marketing. For nearly 10 years, WWM has helped the studio produce advertorial for a wide array of markets, including higher education, banking and housing finance, travel and hospitality, and health and wellness.
Crafting Sponsored News Stories for the Digital Space
WWM’s services for BrandFuse have included development of interactive content to help would-be homebuyers search for financing and purchasing opportunities, targeted news campaigns to feature thought leadership at some of the nation’s leading research institutions, and advertorial writing to inspire Caribbean travel.