Storytelling is the essence of everything. If you can tell a story, you can change people's lives, transform markets, bring the world to your doorstep.
But the best storytelling comes from firsthand knowledge, and that's where WWM comes in. Company founder, Deborah Huso, is the granddaughter of Midwestern farmers and the daughter of a builder. She grew up in the construction industry to the degree that she planned the building of her own house the way some girls plan their weddings. More than 15 years ago, when she started writing ex parte briefs and speeches for the railroad industry and then began reviewing geothermal heat pumps and FSC-certified lumber companies, she realized something. Not too many people see these industries from the inside. And how do you communicate effectively about something you really don’t understand?
Good question. It’s why you don’t hire an acupuncturist to do brain surgery. So don't hire a run-of-the-mill content marketing firm to write about agriculture when its members have never set foot on a farm.