Who We Are

Claire Vath, Partner and Editorial Director

Even as early as age 4, Claire knew she wanted to be a writer and has remained on that trajectory since. Beginning her career nearly 20 years ago as a magazine editor, Claire continues to bring that sharp, editorial eye to every project, whether it’s creating content for a wellness brand, formulating advertorial strategies for a retail client, or refining copy for a tech-driven white paper. 

Her expertise include agriculture and global food issues, architecture and interior design, health and wellness, travel, lifestyle, and fashion and accessories. Claire has worked with a wide array of e-commerce brands, including Hibbett | City Gear, Disney Cruise Line, Royal Caribbean, Helzberg Diamonds, QuickBooks, The Honest Company, Brinks Home Security, and BH Cosmetics.

As a longtime magazine editor and award-winning writer, including grabbing the 2012 "Writer of the Year" award from the American Agricultural Editors' Association, she is the company guru of the editorial process—creative strategy, content development, layout, design, typography, and imagery.

A copy editor extraordinaire, she enjoys the finer points of punctuation and grammar, regularly editing content for agriculture, technology, manufacturing, and logistics companies. Her consumer publication credits include U.S. News & World Report, Delta Sky, and AAA Traveler, to name a few.

For better or worse, she hates the Oxford comma—a common point of dissonance with Creative Director Deborah Huso—but recognizes, too, that diverse opinions are the core of innovative communication.

Connect with her at cvath@wwmdigital.com


  • American Agricultural Editors' Association, Writing Committee, 2017
  • Writer of the Year, American Agricultural Editors’ Association, 2012
  • Master Writer Award, American Agricultural Editors’ Association, 2012
  • Honorable Mention, Special Projects, North American Agricultural Journalists, 2012
  • 1st Place Team Story, American Agricultural Editors’ Association, 2010
  • Bronze, Feature Article-Team Story, American Society of Business Publication Editors, 2009
  • Honorable Mention, Feature, North American Agricultural Journalists, 2009