Who We Are

Claire Vath, Partner and Editorial Director

Claire began her career at Time Inc.'s formerly owned The Progressive Farmer, immersing herself in the world of food production, operating equipment, and precision ag. Parsing and understanding some of the technical aspects of writing on complicated, research-heavy subjects, Claire realized that if she could write about agriculture, she could write about anything.

While she has spent most of the past decade covering the politics and parameters of food production, her talents don't stop at the barn door. Her specialties include not only agriculture and global food issues, but architecture and interior design, health and wellness, travel, lifestyle, and parenting. Claire has worked with a wide array of e-commerce brands, including Hibbett | City Gear, The Honest Company, Brinks Home Security, Z Gallerie, Trex Outdoor Furniture, and BH Cosmetics.

As a longtime magazine editor and award-winning writer, including grabbing the 2012 "Writer of the Year" award from the American Agricultural Editors' Association, she is the company guru of the editorial process—idea creation, content development, layout, design, typography, and photos.

A copy editor extraordinaire, she served as the chief copy editor for The Progressive Farmer, as well as for Equipment Dealer, the trade publication for the North American Equipment Dealers Association. Her consumer publication credits include U.S. News & World Report, Delta Sky, and AAA Traveler, to name a few.

For better or worse, she hates the Oxford comma—a common point of dissonance with Creative Director Deborah Huso—but recognizes, too, that diverse opinions are the core of innovative communication.

Connect with her at cvath@wwmdigital.com


  • American Agricultural Editors' Association, Writing Committee, 2017
  • Writer of the Year, American Agricultural Editors’ Association, 2012
  • Master Writer Award, American Agricultural Editors’ Association, 2012
  • Honorable Mention, Special Projects, North American Agricultural Journalists, 2012
  • 1st Place Team Story, American Agricultural Editors’ Association, 2010
  • Bronze, Feature Article-Team Story, American Society of Business Publication Editors, 2009
  • Honorable Mention, Feature, North American Agricultural Journalists, 2009

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